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2021-06-17 14:44:48

McLaren Racing announces new multi-year technical partnership to build NFT fan experience platform on energy-efficient blockchain network Tezos

17 June 2021

 

McLaren Racing has selected Tezos to become the team’s Official Blockchain Partner in a

new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will

use the energy efficient and upgradeable Tezos network to create a non-fungible token

(NFT) platform with fan experience at the heart.

Tezos, an open source blockchain for assets and applications, is a continuously evolving

blockchain that upgrades itself through efficient on-chain governance. McLaren will build a

dedicated platform that brings its illustrious racing heritage and renowned driver line-ups

across its multiple teams to offer an unrivalled NFT fan experience.

For Tezos and McLaren, sustainability through innovation is key. Embracing clean NFTs and

energy-efficient networks ensures that the impact of this new medium to share creative

expression is not offset by unnecessarily high energy consumption. Unlike traditional Proof

of Work blockchains, Tezos’s pioneering Proof of Stake mechanism is a significantly more

energy-efficient approach to securing its network, using two million times less energy than

Proof of Work networks like Bitcoin and Ethereum. This allows Tezos to operate cleanly, with

minimal energy consumption and a negligible carbon footprint.

As part of the partnership, the Tezos brand will be represented across the McLaren Formula

1 and Arrow McLaren SP teams, including on the race suits of McLaren F1 drivers Lando

Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.

 

Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing,

said:

“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an

innovative step in an exciting and rapidly developing industry. At McLaren we are known for

putting fans at the heart of everything we do, and this is another partnership which allows us

to enter a space where fans can own key pieces of our team. We are looking forward to

launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR

and esports teams.”

Hubertus Thonhauser, Chair, Tezos Foundation, said:

“McLaren Racing has one of the longest and most illustrious legacies in Formula 1 racing,

and we are excited that they have chosen to bring it to the Tezos blockchain through their

NFT Fan engagement platform. The concept of blockchain is evolving, becoming faster,

more secure, and more efficient. This requires a blockchain that can keep up with this rapid

pace of innovation. As brands everywhere look to engage with their fans in new ways,

Tezos, the original and fastest evolving blockchain, remains at the forefront of innovation,

providing real-world solutions in a thriving and fast growing ecosystem.”

 

ENDS

For further information, please contact:

 

McLaren

● Tim Bampton, Chief Communications Officer, McLaren Racing  

[email protected] / +44 (0) 7468 714614 

 

● Siobhan Filsell, Communications Manager, McLaren Racing

[email protected] / +44 (0) 7879 890 260

● Curtis Nice, Communications Executive, McLaren Racing

[email protected] / +44 (0) 7765 742 300

 

Tezos

● Reid Yager, Global Director Communications, BlokHaus

[email protected]

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The

team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1

world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first

attempt and the Indianapolis 500 three times. McLaren Racing currently competes in

Formula 1 globally and INDYCAR in the US. 

 

The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and

Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato

O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of

motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing

series.

 

About Tezos

Tezos is smart money, redefining what it means to hold and exchange value in a digitally

connected world. A self-upgradable and energy-efficient blockchain with a proven track

record, Tezos seamlessly adopts tomorrow's innovations without network disruptions today.

For more information, please visit tezos.com

 

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