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Description

Description


Universal Reward Protocol is a blockchain-based protocol. It is a tokenized ecosystem where retailers can reward shoppers for multiple behaviors such as simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers. Universal Reward Protocol is already working with some of the largest retailers/brands worldwide including Carrefour, Auchan, Galeries Lafayette, and Nestlé.

The URP token is an Ethereum-based (ERC-20) cryptocurrency. It is the token that powers the platform as it will serve for the users to be rewarded when providing their shopping behavior data as well as to access the available goods and services.

Full Name Universal Reward Protocol (URP)
Start Date 2018-02-07
Algorithm ETH Token
Proof Type PoW
Website http://bit.ly/2QNWqsx
Twitter @RewardProtocol
Facebook N/A
Reddit N/A
Block Number N/A
Block Time N/A
Block Reward N/A
Previous Total Coins Mined N/A
Net Hashes Per Second N/A
ICO Details

ICO Details


Universal Reward Protocol is a blockchain-based protocol. It is a tokenized ecosystem where retailers can reward shoppers for multiple behaviors such as simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers. Universal Reward Protocol is already working with some of the largest retailers/brands worldwide including Carrefour, Auchan, Galeries Lafayette, and Nestlé.

The URP token is an Ethereum-based (ERC-20) cryptocurrency. It is the token that powers the platform as it will serve for the users to be rewarded when providing their shopping behavior data as well as to access the available goods and services.

Team:

  • Yves Benchimol: CEO and Co-founder
  • Louis Millon: CTO and Co-founder. 
  • Thomas Wolf: COO. 
  • Yohan MaurinBlockchain Engineer. 
  • Raphaël Attal: Chief Strategist. 
  • Nicolas Hardy: Tech Lead. 
  • Tanguy de La Villegeorges: Data Scientist. 
  • Enguerrand Pelletier: Backend Engineer. 
  • Gabriel Mulko: Marketing Manager. 
  • Rémi Gazquez: Backend Engineer. 
  • Alexandra Masse: Community Manager. 

Universal Reward Protocol ICO will begin on TBA. The ICO token supply represents 40% of the total token supply, so there is a total of 240,000,000 URP tokens available, for 0.1 EUR each. The ICO funding target is 5,000,000 USD, the funding cap is 20,000,000 USD and is expected to end on TBA or when the funding cap is reached. Unsold tokens will be reallocated to all buyers who participated in the token sale proportionally to their initial stake

Token Reserve Split (60%):

  • 35% reserve;
  • 15% founder;
  • 5% advisor;
  • 5% bounty and subcontractor.

Universal Reward Protocol ICO features a bounty campaign as well as the following bonus structure, and the token will not be mineable.

Bonus Structure:

  • 40% Private Sale 40% (the bonus has a vesting period of 6 months starting 30 days after the reception of the main token stake) instead of (bonus will be locked for two months);
  • 25% Pre-Sale phase 1 (the bonus has a vesting period of 4 months starting 30 days after the reception of the main token stake) until 5M€ or 15 days after the beginning of pre-sale;
  • 15% Pre-Sale phase 2 (the bonus has a vesting period of 4 months starting 30 days after the reception of the main token stake) until 5M€ or end of period Max Amount in Pre-sale (Phase 1 + Phase 2): 10M€.
ICO Status Upcoming
Token Supply 600000000
Start Date N/A
End Date N/A
Fund Raised (BTC) N/A
Fund Raised (USD) N/A
Start Price (USD) 0.1
Security Audit Company N/A
ICO Legal Form SAS
ICO Jurisdiction France
Legal Advisers N/A
Blog https://medium.com/@RewardProtocol
White Paper https://rewardprotocol.com/wp-content/uploads/Whitepaper.pdf
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